Effectiveness of DTC marketing is increasingly susceptible to a decline, especially now that more and more consumers are beginning to lose faith in the FDA's ability to ensure safety after Vioxx.
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Vioxx withdrawal shifting consumer perceptions of advertising
Effectiveness of DTC marketing is increasingly susceptible to a decline, especially now that more and more consumers are beginning to lose faith in the FDA's ability to ensure safety after Vioxx.
Posted by:
ecallen on 12-10, 01:40PM
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DTC Marketing
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