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Sender Line More Important Than Subject Line
B2B marketing expert Ruth Stevens, named "one of the 100 most influential people in B-to-B marketing" by Crain's BtoB magazine, gives her perspective on current email trends. She discusses three the impact of sender line on open rate, the importance of referral marketing, and the personal aspect of the email medium.
Posted by:
bond on 02-26, 12:21PM
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Email Marketing
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