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Epocrates: Mobile Marketing to Docs Offers ROI
Nearly 60 percent of physicians in the United States use a PDA for professional purposes. Marketing opportunities for pharma include sponsoring third-party accredited mobile CME courses, offering mobile alerts, and offering personalized messaging based on known prescribing behavior. Full Article from DMNews.com
Posted by:
Lara Hejtmanek on 04-06, 10:15PM
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Emerging Media
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