VOD Health and Wellness Network HealthiNation Launches

Video On Demand (VOD) company HealthiNation has launched in 15 cable markets, with plans to begin streaming its videos online by the end of the summer. According to an AdAge report, the longer formats and on-demand nature of VOD is the right fit for pharma advertisers who have been criticized for mass-reach DTC ads.

HealthiNation.com

Full Article from AdAge (subscription required)

Posted by: Lara Hejtmanek on 07-11, 02:31PM | Emerging Media
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