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eSampling - An Under-Used Strategy?
Getting samples into the hands of the right physicians the right time may be the single most effective marketing tactic. The practice of eSampling, however, has yet to catch on in a signficant way. Yet, done correctly, sampling via the Web is an efficient way to reach more physicians at low cost. Intelligent Online Sampling Strategies from Pharma Marketing News (available until 5/25)
Posted by:
Lara Hejtmanek on 05-17, 04:42PM
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HCP Marketing
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