In this eyeforpharma survey of pharma execs it is evident that most feel that the industry needs to change its marketing model. Even while 85% of the 722 respondents have little or no involvement in Internet marketing, 69% say that their investment in it will increase over the next year, and a full 80% see an increase in the popularity of e-detailing over the next 3 years.

Full Article from eyeforpharma.com (available for a limited time)

At the same time, the effectiveness of traditional detailing continues to be questioned.

Full Article from eyeforpharma.com