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The Field is Open for HCP Targeted Marketing
Pharmaceutical companies could be doing more to reach physicians. According to Manhattan Research, consumer-targeted pharma websites draw up to 20-30% of their visits from physicians, indicating that HCP-targeted resources either do not exist or are not adequately marketed. Only 23% of pharma marketers provide online sampling opportunities and less than half have physician-targeted websites. Full Article from eMarketer.com
Posted by:
Mindy Troutman on 10-04, 05:36PM
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HCP Marketing
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