  |
|
|
Attention Pharmas: First Impressions Are The Most Important
Online pharma marketers should take a study just released by AtlasDMT shows that ad viewers are most likely to convert the first time they see an online ad. This finding suggests that CPM advertisers should put frequency caps in place when the goal is to drive an immediate conversion. Otherwise, ad impressions may get wasted on users who have already seen too many.
Posted by:
bond on 04-07, 12:58PM
|
Media Strategy
« Older
Un-Fair Balance for Pharmaceutical Advertising?
|
Offline Pharma Ads Leave Consumers Wanting More
Newer »
Comments:
Post a comment:
|
 About GreaterRx
GreaterRx is an industry resource brought to you by the interactive marketing experts at Greater Than One.
Contact us with questions, comments, or to suggest an article.  |