Acknowledging the role women play as the family health manager, as well as their increasing use of the web as a central support tool, iVillage has launched iVillage Total Health. Leveraging new health resources acquired in the last year (Healthology and HealthCentersOnline), as well as new partnerships (GE Healthcare and NBC Universal), the site is said to now offer one of the largest health video libraries online, as well as expanded health content, news, tools, and community features. It will be interesting to see how iVillage refines its packages for advertisers over time, given its access to expanded venues and platforms, as well as increased reach. It is evident in any case, that this property is gaining dominance in the online healthcare arena.