DoubleClick Sees Rosy Ad Picture

Industry analysts expect online advertising will grow at a double-digit pace for at least the next few years, with 12% to 20% growth forecasted in 2004. DoubleClick predicts that online advertising will begin to take market share away from TV in 2004 as marketers shift more advertising dollars online to match consumer habits.

Posted by: bond on 02-27, 01:48PM | Online Marketing General
« Older Web Becomes Healthier Choice, Consumers Go Online To Get Pharma Info Missing From TV | Online Pediatric Information Seeking Newer »
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