Hearst Announces Purchase of RealAge

Publishing companies are expanding online offerings in health and fitness in an effort to capitalize on the growing consumer tendency to seek health information online. Recently, Hearst Magazines announced their decision to acquire RealAge, Inc. This trend may mean cost savings for health advertisers via print and online media packages.

Full Article from NYTimes.com

Posted by: mtroutman@greaterthanone.com on 10-04, 03:54PM | Online Marketing General
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