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Is Behavioral Targeting Appropriate For Pharma?
How appropriate is it to use behavioral marketing for pharmaceutical brands? Particularly for conditions that are sensitive such as STDs, impotence, and depression? Many pharma companies have chosen to stay away from the tactic because of the perception that users, especially users suffering from stigmatized conditions, are being tracked or stocked online.
Posted by:
on 09-14, 01:30PM
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Online Marketing General
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