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Off the hook -- Will online market research replace traditional interview methods in the pharma sector?
Online market research is coming of age in 2004 as pharma marketers embrace the Internet as an effective alternative to traditional means such as telephone and structured face-to-face interviews. Conducting quantitative market research online is proving to be more effective, faster, cheaper and preferred by physicians over traditional means. This article also discusses some of the pitfalls of online market research to be avoided. Read more here.
Posted by:
bond on 05-07, 05:06PM
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Online Marketing General
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