  |
|
|
Online Media On Its Way to 10% Share of Marketing Spending
The share of advertising dollars allocated to online, now about 5%, is rising faster than expected. Piper Jaffray analyst Safa Rashtchy predicts that the tipping point - the inflection point when online spending growth will accelerate - will happen in the latter half of 2006. Rashtchy cites the convergence of overall industry growth, the benefits to offline campaigns, and recent online spending increases from major advertisers as the drivers. Full Article from ClickZ
Posted by:
Lara Hejtmanek on 12-08, 02:12PM
|
Online Marketing General
« Older
More than 22 Million Consumers Go Online to Learn More About the Pharmaceutical Products Advertised
|
What's Makes A Good Pharma Brand.com Site?
Newer »
Comments:
Post a comment:
|
 About GreaterRx
GreaterRx is an industry resource brought to you by the interactive marketing experts at Greater Than One.
Contact us with questions, comments, or to suggest an article.  |