DoubleClick's Year in Online Advertising 2003 report points to a resurgence in online advertising as ads got more dynamic and Fortune 500 marketers embraced the medium. Some highlights include:
- In 2003, ad spending grew 20% year-over-year to $7.2 billion
- Larger, traditional advertisers began to replace "dot-coms" as the top online marketers
- Internet spending growth outpaced magazines and network TV in Q3
- Rich media share of advertising has grown in conjunction with broadband usage
- Search impact is highest in areas with new/unfamilar products, like prescription drugs