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Online Drug Buying Easier To Swallow

Highlights from a March 2004 Harris Interactive study on consumer use of online pharmaceutical services:

  • Although most online drug buyers had first gone to a pharmacy to get a new prescription, almost a third had enough faith in the system to get a newly prescribed drug online

  • 90% of online prescription drug buyers are either "more satisfied" or "equally satisfied" with their experience as compared to visiting a traditional pharmacy

  • 27% of US households are expected to buy prescription drugs online, versus 18% in 2003

    • View article here.

    Posted by: bond on 04-07, 04:05PM | Online User Behavior
    « Older Offline Pharma Ads Leave Consumers Wanting More | Comparative Credibility Study of Health Sites Newer »
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