Pharma's largest patient groups going online in record numbers

A recent study from Pew Internet and American Life shows that the number of U.S. seniors using the Internet grew 47% in the last four years -- reflecting what they are calling the "silver tsunami". Seniors and aging baby boomers, of course, are critical population groups for pharma marketers given their high consumption of prescription drugs. To see the latest online usage statistics among these groups, click here.

Posted by: bond on 06-02, 05:53PM | Online User Behavior
« Older The Economics of E-Prescribing | Consumers Buy Prescription Drugs Online, But Are Increasingly Wary Newer »
Comments:
Post a comment:
















Keep Updated

Monthly email updates on online pharma marketing.
separator.gif
About GreaterRx
GreaterRx is an industry resource brought to you by the interactive marketing experts at Greater Than One.

Contact us with questions, comments, or to suggest an article.
Greater Than One
separator.gif