This editorial by Stan Bernard, MD, MBA -- President of Bernard Associates and Senior Fellow at The Wharton School of Business -- discusses how modern marketers are managing multiple opportunities and challenges. Fifteen years ago, pharma marketers typically faced one mega-group of consumers, one mega-group of physicians, one mega-competitor and one mega-price. Today, pharma marketers must deal with multiple markets, media channels, stakeholders, prices, regulations, products, and consumer/physician segments. In terms of media channels, the Internet has increased the complexity and prospects for modern marketers. Read the editorial here.