Beginning in August, Blue Cross & Blue Shield of Massachusetts will start paying primary care physicians for ''Web visits" with their patients. The insurer will be expanding its pilot program that pays doctors to respond to patient emails. The idea is that Web visits will save doctors' time and prevent frustrating waits for patients with quick questions and/or minor ailments. Doctor's will receive $24 for a Web visit -- $19 from the insurer plus a $5 patient copayment. Patients, however, seem more excited about the new program than doctors. Read more here.