A survey sponsored by the Internet Healthcare Coalition in conjunction with the Pharma Marketing Network, and hosted by PollingPharma suggests that pharma companies should develop and follow their own self-regulatory ethical guidelines for DTC marketing- in the same way that PhRMA uses marketing codes to govern relationships with physicians.
The survey compares results from both the US and the UK, which puts an interesting spin on things since targeted disease or Rx information is not legal in the UK. A variety of quality standards for health Web sites are analyzed from both countries.
