Google's Continued Quest To Provide Access to Better Health Info

Google VP Adam Bosworth, speaking at the Health Information Technology Summit in Washington DC, reinforced the company's dedication to helping patients find the most relevant and reliable information on the web.

"A large percentage of all Google queries are searches on health issues," says Bosworth. The queries fall into four categories:

- Searches on symptoms
- Searches on a particular illness and treatments available
- Searches for experts in treating a particular illness
- Searches on how to live with an illness or disease

Last year Google launched a project to find the most reliable, expert information on healthcare with its Co-op Health listings. Next, the company is considering some sort of "personal coaching" on searches, though this is still in the idea phase.

Full Article from Healthcare IT News

Posted by: Lara Hejtmanek on 04-07, 05:25PM | Search Marketing
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