Microsoft Acquires Health Search Company Medstory

Microsoft Corp. announced its acquisition of Medstory Inc., a privately held company that develops health-focused, "intelligent" web search technology. Microsoft clearly believes that the consumer health market online is a major strategic opportunity for them. Medstory's search results are based on "intuitive" search technology, providing users with "intelligent guides" to help refine and better target their searches.

Full Article from Microsoft.com

Posted by: Lara Hejtmanek on 02-28, 01:02PM | Search Marketing
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