Reliability of Online Health Search

Consumers increasingly turn to search for health information, but the various engines and search methodologies don't always return reliable results. Google, the most popular health search engine, is working with health industry partners to tag trustworthy sites in their keyword-based results.

Google competitor Healthline Networks uses a 'taxonomic' approach to manage their search results while the health search engine Healia employs a 'semantic' technique.

Full Article from iHealthBeat

Posted by: John Richardson on 06-04, 01:56PM | Search Marketing
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