  |
|
|
Yahoo!: Health Searchers Are Motivated Health Consumers
A study released from Yahoo! finds that 61% of searchers have visited or plan to visit their doctor after searching for health information online. Once at the doctor's office, 71% of health searchers have pointed conversations with their physician about medications and brands. The study also covers ad responsiveness, finding that 20% of consumers conducted health searches as a result of an ad that they saw. Full Article from Search Engine Journal
Posted by:
Lara Hejtmanek on 06-22, 11:34AM
|
DTC Marketing
|
Search Marketing
« Older
Internet Most Effective At Driving Brand Requests; However Still Lags In Trust
|
Using Oncology Sites To Build Loyalty And Brand
Newer »
Comments:
Post a comment:
|
 About GreaterRx
GreaterRx is an industry resource brought to you by the interactive marketing experts at Greater Than One.
Contact us with questions, comments, or to suggest an article.  |