Search GreaterRx
  
Big Pharma and YouTube

YouTube is at once a new marketing opportunity and a potential public relations liability. A recent article from Adage discusses several popular YouTube posts that harshly criticize the pharmaceutical industry, including a testimonial from a purported Eli Lilly sales rep and a trailer for the documentary "Big Bucks, Big Pharma."

The article also mentions how pharmaceutical companies have used YouTube to their advantage, including a recent viral video post from GlaxoSmithKline for Restless Leg Syndrome.

Full Article from AdAge [subscription required]

Posted by: John Richardson on 06-04, 11:38AM | Trends
« Older Over 25 Percent of Brand Managers Not Satisfied With Current Marketing | Reliability of Online Health Search Newer »
Comments:
Post a comment:
Keep Updated

Monthly email updates on online pharma marketing.
separator.gif
About GreaterRx
GreaterRx is an industry resource brought to you by the interactive marketing experts at Greater Than One.

Contact us with questions, comments, or to suggest an article.
Greater Than One
separator.gif