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J & J Opts Out of Upfront, Continues To Shift Budget Online
Johnson & Johnson will sit out the television upfront marketplace again this year. Meanwhile, the company's "measured-media" spending fell by 22% last year to $1 billion, as it shifts budget to more targeted tactics such as search, email, and a centrally controlled "innovation" fund. Full Article from MediaBuyerPlanner
Posted by:
Lara Hejtmanek on 03-20, 06:02PM
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