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Converting Website Visits to Doctor Visits: Condition News and Patient Success Stories Most Important
Keynote Systems released a study analyzing DTC websites to determine which are most successful at driving consumers to the doctor to discuss a specific drug and why. Website topics focused on Latest News About Condition, Success Stories from Medication Users, and Expert Advice and Opinion correlated highest to subsequent doctor visits. Full Abstract from Keynote.com
Posted by:
Lara Hejtmanek on 05-24, 10:48AM
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Website Strategy
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