http://www.greaterrx.com/ en-us 2007-11-01T12:16:13-05:00 http://www.greaterrx.com/archives/topic_dtc_marketing/new_site_for_people_with_disabilities_combines_health_info_with_social_networking_features.html Disaboom.com launched on Oct. 1 and plans to bring in more than a million unique visitors by the end of February. "I don't think mainstream advertisers realize the magnitude of the marketplace and how underserved it was," said Howard Lieber,... Topic: DTC Marketing Lara Hejtmanek 2007-11-01T12:16:13-05:00 http://www.greaterrx.com/archives/topic_dtc_marketing/majority_of_dtc_sites_lack_features_that_are_standard_in_other_industries.html A recent study performed by Medical Broadcasting Co. and CBI Research shows that the majority of pharma websites serve as little more than information centers. But by omitting standard interactive features, such as online video and rss feeds, pharma marketers... Topic: DTC Marketing Mindy Troutman 2007-10-05T10:18:41-05:00 http://www.greaterrx.com/archives/topic_hcp_marketing/the_field_is_open_for_hcp_targeted_marketing.html Pharmaceutical companies could be doing more to reach physicians. According to Manhattan Research, consumer-targeted pharma websites draw up to 20-30% of their visits from physicians, indicating that HCP-targeted resources either do not exist or are not adequately marketed. Only 23%... Topic: HCP Marketing Mindy Troutman 2007-10-04T17:36:53-05:00 http://www.greaterrx.com/archives/topic_online_marketing_general/hearst_announces_purchase_of_realage.html Publishing companies are expanding online offerings in health and fitness in an effort to capitalize on the growing consumer tendency to seek health information online. Recently, Hearst Magazines announced their decision to acquire RealAge, Inc. This trend may mean cost... Topic: Online Marketing General Mindy Troutman 2007-10-04T15:54:02-05:00 http://www.greaterrx.com/archives/topic_trends/health_20.html Web 2.0 is a reality but Health 2.0 is still a concept because of concerns held by those in the pharma industry regarding user-generated content. Emily Culburtson explores what Health 2.0 will look like if and when it is put... Topic: Trends Mindy Troutman 2007-10-04T15:25:51-05:00 http://www.greaterrx.com/archives/topic_trends/use_of_virtual_case_studies_in_medical_schools.html The familiarity and comfort of younger physicians with virtual case studies means a growing opportunity for pharmaceutical companies to incorporate virtual case studies as interactive learning tools on their product sites. Full article from the Eliane Alhadeff blog.... Topic: Trends Mindy Troutman 2007-10-03T17:23:43-05:00 http://www.greaterrx.com/archives/topic_impact_measurement/nielsenhealth_expands_with_the_introduction_of_two_new_services_.html The Nielsen Company announced the launch of two new services of NielsenHealth in late September: Diabetes*Buzz and Heathcare Marketing Mix. While Diabetes*Buzz tracks perceptions of diabetes through consumer-generated content, Healthcare Marketing Mix assesses the effectiveness of marketing campaigns. Full Article... Topic: Impact Measurement Mindy Troutman 2007-10-03T16:05:20-05:00 http://www.greaterrx.com/archives/topic_trends/pharma_and_social_media_can_they_work_together.html People are turning to social media sources for health care insight and information in increasing numbers. The secret is to turn this trend into an opportunity to get closer to your customers, rather viewing it as a potential liability and... Topic: Trends Lara Hejtmanek 2007-09-04T16:37:03-05:00 http://www.greaterrx.com/archives/topic_online_user_behavior/burst_media_study_indentifies_women_2534_as_the_super_searchers_of_online_health_info.html This survey of the online health habits of 3,700 adults found that females aged 25-34 are the most frequent online consumers of health information, and that this segment utilizes a greater variety of online resources than other segments. A full... Topic: Online User Behavior Lara Hejtmanek 2007-08-31T16:30:51-05:00 http://www.greaterrx.com/archives/topic_online_user_behavior/consumers_rely_on_web_and_doctor_in_equal_order.html The 2007 Consumer Medical and Health Information poll found that 70% of adults use the Web as a primary source for health information, while 72% cite their doctor as a primary source. Full Article from GovTech.com... Topic: Online User Behavior Lara Hejtmanek 2007-08-15T17:09:28-05:00 http://www.greaterrx.com/archives/topic_trends/google_and_microsoft_seek_to_put_consumers_in_control_of_their_health_information.html Google and Microsoft are seeking to change how healthcare is consumed by putting consumers in charge of their personal health records, in combination with advanced search tools and access to the vast resources of online health content. Helping to drive... Topic: Trends Lara Hejtmanek 2007-08-14T17:19:28-05:00 http://www.greaterrx.com/archives/topic_hcp_marketing/top_10_pharma_product_sites_among_physicians.html Manhattan Research has announced the leading pharma product website destinations for physicians, ranked by number of U.S. PCP visitors. "The latest research reveals physician site traffic is spread among product sites of new and early launch stage treatments, those with... Topic: HCP Marketing Lara Hejtmanek 2007-08-06T13:36:55-05:00 http://www.greaterrx.com/archives/topic_online_user_behavior/over_160_million_american_cyberchondriacs_a_37_increase_from_two_years_ago.html Harris Interactive uses the term "cybercondriacs" to refer to online health information searchers. According to their new poll 160 million Americans now qualify as "cyberchondriacs," a 37% increase from two years ago. The poll also found that two-thirds (66%) of... Topic: Online User Behavior John Richardson 2007-08-06T12:57:26-05:00 http://www.greaterrx.com/archives/topic_portals/new_entrants_challenge_webmd.html Banking on the continued growth of the online healthcare category, well-funded upstarts are taking on the market leader WebMD. Full Article from AdAge (subscription required)... Topic: Portals Lara Hejtmanek 2007-07-30T12:47:38-05:00 http://www.greaterrx.com/archives/topic_dtc_marketing/online_the_1_drug_treatment_information_source_for_consumers.html A recent survey conducted by Prospectiv found that for the overwhelming majority of consumers (75%) the Internet is the first-choice resource for drug treatment information. Broadcast Media (15%) and magazines (10%) came in a distant 2nd and 3rd place. Online... Topic: DTC Marketing Lara Hejtmanek 2007-07-25T12:40:14-05:00